It’s Back To School: 2 ETFs For The New Semester

 | Aug 27, 2021 09:55

As August ends, millions of students are preparing for a new school year. Given the unknowns regarding the Delta variant, different jurisdictions in the US and other countries are likely to have differing regulations regarding how education will progress this semester.

We can, however, expect considerable shopping to take place in the coming days. According to a recent survey by Deloitte , the total back-to-school market will reach $32.5 billion in the US, and the average spend per child is expected to be $612, up 16% year-over-year (YoY).

The report identifies three main segments of spending:

  • Technology products: sales are expected to gain 37%;
  • Traditional products: sales are expected to increase by 2%;
  • Pandemic-related items (like personal hygiene products): sales are expected to be up 42%.

Deloitte also highlights:

“For school-related tech products, online retailers are the preferred destination. For traditional back-to-school products, mass merchants still lead, while dollar stores gain ground.”

Therefore, today we discuss two exchange-traded funds (ETFs) that could be appropriate for investors who want to benefit from increased spending levels during the school season.

h2 1. ProShares Online Retail ETF/h2

Current Price: $69.67
52-week Range: $59.36 - $93.45
Expense Ratio: 0.58% per year

On Aug. 19, the US Census Bureau announced :

“The estimate of US retail e-commerce sales for the second quarter of 2021, adjusted for seasonal variation, but not for price changes, was $222.5 billion, an increase of 3.3% (±0.7%) from the first quarter of 2021.”

Closer inspection of the data shows that about $1 of every $5 spent on retail purchases came from digital sales.

The ProShares Online Retail ETF (NYSE:ONLN) gives access to retailers that mostly sell online or through other non-store channels. The fund began trading in July 2018.