HEXO Names New CEO As Cannabis Sector Shake-Ups Continue

 | Oct 26, 2021 13:50

C-suite shake-ups have been the emerging theme in the cannabis sector over the last few weeks. Almost everywhere you turn, top level executives and the large and aspiring-to-be-larger marijuana companies are coming and going.

Among the changes: a new CEO at HEXO (NASDAQ:HEXO) (TSX:HEXO) has been announced. Scott Cooper, the former CEO of Truss Beverage, an Ontario-based beverage maker, specializing in cannabis infused drinks, will be taking over the helm of HEXO, confirming the ouster of founder and now former CEO Sebastien St-Louis.

Truss is a relatively new joint venture that was created by HEXO and Molson Coors Brewing (NYSE:TAP) to market adult drinks in the emerging cannabis-infused product sector. HEXO has been making headlines of late, as it has focused on a number of key acquisitions, including the purchase of Redecan, 48Noth Cannabis and Zenabis Global (OTC:ZBISF).

But the move that led to St-Louis’s ousting was made in September, when the company's board of directors received an investor letter demanding the then-CEO resign. The reasoning: HEXO was being over-leveraged to acquire these cannabis companies.According to the terms of the deals, the ownership structure of HEXO shifted, making the disgruntled investor along with the owners of Redecan the largest stakeholders in HEXO.